蹇???绁?绉??靛奖??5涓?矾绾?ip姣?涓??＄嚎璺??介????????浜虹?????镐负浣?1

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绗????IP璺?嚎锛??昏???lian)????????????哥??缂???

??浠?父甯告?娴稿?ㄧ?靛奖????褰变?????(li)锛?璺???涓昏?????姝ワ?涓???缁???璺?瀹?璧蜂???????????澶?灏?娆★???浠??ㄦ??涓??缁?????(de)???达????板?ф?????昏??虹?颁??句互寮ュ????瑁?(lie)??锛?杩?骞堕?????(dao)婕?????蹇斤??????浠???????涓?????VIP璺?嚎(xian)??????涓??￠??寰????哥???峰?锛?绛?寰?????蹇?浜哄?诲??????

?宠薄涓?涓?锛??ㄤ??ㄦ??????涓???舵?????浣??ㄥ?涓???椋????块?撮?????存?澶辩??锛?濡????靛奖涓???虹??(de)瑙ｉ???靛己??浼?锛?????(zhe)?规??病??缁??哄????瑙ｉ??锛?杩?灏辨????♀???昏??炬???????淇″?枫??浠?缁???婧??浣?浼????帮??ㄤ???????涓??烘??腑锛????芥??涓?涓??璧风?肩?????凤?涓?涓?????涓?(yi)?ョ????yan)绁?锛?????涓??ユā妫变袱????瀵硅?锛?????В寮?(kai)璋??㈢???抽????

姣?濡?锛??舵?????藉?╃?ㄤ?涓?涓?????????椋?绠￠??锛???杩?涓?????ㄦ??涓???浼兼???崇揣瑕?????澶翠腑涓?????杩?锛?????锛?浠????藉苟??涓?涓?汉锛????????涓???浼兼??杈???瑙??叉??(an)涓???????杩?浜?琚?bei)???????????昏?锛?????浜?(le)绗????IP璺?嚎锛?瀹?瑕?姹?瑙????峰?楂?搴︾??瑙?瀵?????缂?瀵????ㄧ???藉??锛??诲～琛ラ?ｄ?琚??绘?????界???昏?绌虹己锛?浠???绐ヨ???(yin)???ㄨ〃璞′?涓?????瀹???

?磋?涓?姝ワ?杩?绉??昏????骞堕??浠???浜?(yu)绠???????璋???shi)?舵??????璋?棰????ㄤ?浜?绉?骞荤?靛奖涓???堕?存??琛?????璁哄父甯告???婕?璁剧疆???烽??jing)??濡???涓?涓???茬┛瓒???杩??伙??瑰??(bian)浜????诧?浣?(dan)?靛奖?存病??灞?绀哄?虹?辨?浜х?????磋?舵??搴?(ying)锛?????浠???韩??瀛??ㄦ??韩灏辨????浜??堕?存??璁猴?杩??♀???昏???lian)???????VIP璺?嚎灏辨????浜??存繁灞?娆＄???插???????

杩????芥???ㄦ??绀猴???璋??????瑰????骞?bing)????(zhen)姝ｆ??涔?涓????瑰??锛??????ㄤ?涓??╁凡娉ㄥ???寰???腑涓?????澶?锛?????锛?涓昏???缁?????涓???锛??藉?????涓??澶х????骞伙?浠???汉涔????藉??????????烘?ョ????????????杩?(zhe)绉?璺?嚎??瑕?瑙???璺冲?哄奖????韩(shen)锛???qu)???????????借?浠ュ???板?????川??

?ㄦ???虹??涓???昏??剧???????寰?寰?浣??板?ㄤ汉?╁?ㄦ?虹??妯＄?涓?娓???褰?涓?涓???茬??跺???轰?涓??浠?涔????ф?兼??jie)?朵????????╋????靛奖?????芥??渚?瓒冲????哄????瑙ｉ???讹?杩?渚挎???︿???IP璺?嚎???ュ?ｃ??瀹????芥??绀虹??杩?涓???插??蹇?(xin)娣卞?(chu)??????涓?涓轰汉?ョ??绉?瀵?锛?????浠????颁?涓?绉?澶??ㄧ??????wei)琚???纭??绀虹????????褰卞????

姣?濡?锛?涓?涓??挎??娓╅『??????浜虹??跺??寰??存?撅?濡???涓?????涓哄??ㄥ?烘?锛?浠?????neng)??zhang)??浠ユ?ヤ?(yi)?村????????绉????茬??娆叉??锛???褰辩??涓?????涓?井灏?浜?浠讹??板ソ??涓轰?寮????广??????锛?浠????借???绉????????э?姣?濡?(ru)澶辫?界???便??涓?????瀚?濡?锛?杩?浜???缁??ㄤ??????藉??zhi)???舵???版?鹃?诧?浣?瀹?浠?men)????┍?ㄤ汉?╄?涓虹????姝ｅ??????

????杩???IP璺?嚎锛???瑕???浠??ユ??涓????????奸??????锛??绘?????ｄ???姝ｅ父????浜?娴?(liu)绋?涓????璋????崇???瀹?瑕?姹???浠?川??褰辩????(de)琛ㄩ?㈤?昏?锛??诲??鹃?ｄ?(xie)琚???????(wu)????婕???????锛??绘??tui)娴??ｄ???涓???甯哥????琛?涓鸿??????????????涔?(hu)甯哥???????ㄦ?恒??姣?涓?(yi)娆℃??????瑙ｈ?锛??藉?甯︽?ュ法澶х????灏辨??锛?浠夸???繁涔???涓轰???浜????辫???锛?涓??????浜?瀵兼?(yan)绮惧?甯?(bu)缃???璋?搴???

杩?涓?(bu)浠?浠????褰憋??存??shi)涓??烘?哄??涓?娲?瀵???????瀹达?涓??轰??靛奖??浣???????绌哄??寮???

绗????IP璺?嚎锛???(yi)璞＄??杩峰?????绗﹀?风??浣?璇?/h3>

?や??存??jie)???昏?绾跨储锛?璁稿?瀵兼?杩????垮?ㄧ?靛奖涓?????澶ч??????璞?xiang)??绗﹀?凤?瀹?浠?????ｈ?藉?ㄨ糠瀹?腑??绾跨储锛?寮?瀵肩??瑙?浼?璧板???存繁灞????????杩?(zhe)?♀????(yi)璞＄??杩峰???VIP璺?嚎锛???瑕?(yao)??浠???ju)澶?瀵硅薄寰???涔???????搴?du)锛??昏В璇婚?ｄ?瓒?(chao)瓒?瀛??㈡??????瑙?瑙????????绱?锛?浠?????瑙ｇ?靛奖??geng)娣卞?娆＄??涓婚?????????

姣?濡?锛??ㄤ??ㄥ?充?瀛ょ?????靛奖涓??瀵兼????戒???澶??虹?扳??绌?kong)?风???块?粹???????寸?????瀛?????(huo)?????ヨ???娴?hai)杈光??绛???璞°??绌?kong)?风???块?磋薄寰?????蹇???绌鸿????缂轰?杩??ワ??寸?????瀛??????芥??绀虹??(zhe)????璁ょ?ョ?????诧?????涓?娈靛?崇郴???磋?锛????ヨ???娴疯竟锛???(ze)?㈠??互????绂荤?板????块?娓??涔???互(yi)???㈠????ユ???ョ??璞″???

杩?浜???璞″苟???剁?跺?虹?帮?瀹?浠????婕???yong)?ョ??????缁???娣卞??涓婚???????宸?gong)?枫??濡?????浠??藉?杩?浜????ｇ????璞′覆??璧锋?ワ?灏变????颁?涓??村???zheng)???村?ㄤ汉????浜???

?ㄤ?浜??烘????涓??杩?绉?(zhong)??璞＄??杩??ㄦ?存???诲嘲??陌?te??棰??叉??韩灏辨?胯浇??涓板???璞″???涔???姣?濡?锛?澶?da)??浣跨??yong)???插???戒唬琛ㄥ咖????骞抽????绁?绉?锛?绾㈣?插?????借薄寰?婵???(qing)???遍?╂????(sheng)?藉????涓?涓?ge)瑙???se)甯哥┛??涓?绉?棰??茬??琛ｆ??锛???????涓??烘???绘???缃╁?ㄦ??绉??茶?涔?涓?锛?杩?浜??藉????neng)???ㄦ??绀轰汉??wu)??蹇????舵?????崇郴??????锛????虫???冲???????浜?浠躲??

???凤???褰辩??杩??ㄤ????疯薄寰???(yi)涔???寮虹????(de)????瀵?dui)姣?????neng)璞″???蹇????ｆ?????茬?锛?????????绾垮?????藉甫(dai)?ユ俯????瀹?????甯?(xi)????

澹伴?冲??绱????锋????璞¤糠(mi)瀹?????瑕?缁????ㄥ????涓?娈靛??澶??虹?扮????寰?(lv)锛????戒唬琛ㄧ??涓?涓??ヤ?涓??荤??璁板?锛?绐??跺?虹?扮?????筹???ke)?借薄寰?????蹇???涓?瀹???澶?????濞???锛????虫???浜?缁?寰?wei)??????筹?姣?濡??ㄥ０??椋?澹帮??藉???借?璧?浜??瑰????????????褰???浠??濮?(shi)????杩?浜?澹伴?崇???锛?骞跺??朵??婚?㈢????讹?灏辫?芥?存繁?诲?扮??瑙ｅ?婕??宠?浼?杈剧????缁???姘??淬??

杩???IP璺?嚎灏ゅ?惰??楠?瑙????????宠?藉????????????????浜?绗﹀?峰?ㄤ?????????涓???涓?????瑙ｈ?锛???瀵兼????╀娇?ㄨ?浜?绗﹀?凤?寰????芥???ㄤ?瑙?浼?杩?琛?涓?绉???蹇?(xin)?т?瀹ｂ????浜ゆ???渚?濡?锛??ㄨタ?规????涓??楦藉???甯歌薄寰???骞筹????????借薄寰?娆洪???(huo)璇辨??(huo)??濡????靛奖涓??虹?颁?杩?浜?(xie)??绱?锛???浠?氨??互浠?杩?(zhe)涓?ge)瑙?搴﹀?昏В璇汇??

瑙ｈ?????璞＄??杩峰???锛???瑕???浠????舵??寮?瀵规????(jie)??(de)?х??锛?灏?娉ㄦ????杞?Щ?伴?ｄ?????浼兼???崇揣瑕?????缁???涓?????浠??瀛︿???璇诲?锯??锛?灏???hua)?€??澹?sheng)?炽????se)褰╃?涓????????ョ??淇℃????借?涓烘???婕?绮惧?缂???????璇??????姣?涓?娆″???璞＄??????瑙ｈ?锛??戒豢浣?涓烘??浠???寮?浜?涓????扮??澶ч???璁╂??浠??浠ョ?瑙??靛奖??(bei)????????(de)?烘??环?煎?????虫繁搴︺??

杩??¤矾绾?xian)??榄????ㄤ?锛?瀹?灏?瑙?褰变?楠?浠?绠???????浜?娑?璐癸?????(sheng)?颁??烘???磋???灞????璁╂?涓?娆¤?褰遍?芥??涓轰?娆″??婊″???扮????绋???

绗????IP璺?嚎锛?浜虹?╁?崇郴????娴???????????娑?婕?/h3>

?や??ф????韩??(he)瑙?瑙?绗﹀?凤?浜虹?╀??村井濡???(er)澶?(fu)?????崇郴锛?寰?寰???????姣?琛ㄩ?㈡?????存繁?荤?????搞??杩??♀??浜虹?╁?崇郴????娴???VIP璺?嚎锛?瑕?(yao)姹?(qiu)??浠??浠?浠??虫敞涓昏???琛?????磋?娲?瀵?浠?浠???存??(qing)????娴??ㄣ??娼??ㄧ???ㄦ?轰互?????捐?(yan)璇寸??缇?缁???

?ㄤ?涓?兢????涓????浼煎钩琛???瑙??蹭??达???ke)?藉??ㄧ??涓??￠??(yin)绉???????绾裤??姣?濡?锛?涓や釜?ㄥ奖??涓???涔?娌℃???存?ュ???????瑙??诧?浣?浠?浠????藉?ㄨ??绘??杩?涓?娈垫繁?荤??绾?(jiu)??(ge)锛?????瀵瑰郊姝ゆ????澶???????????杩?绉??崇郴???介??杩?涓?浜??存?ョ??缁?(xi)???ヤ??帮?涓?涓???插?剁?舵??璧峰?︿?涓???茬????瀛??讹?璇??涓???插?虹??寰??????锛?????锛?涓?涓???叉?????翠负?︿?涓???叉??渚?浜???绉?甯??╋???(er)杩?绉?甯??╁?ㄥ?ф???ㄨ?涓?技涔?骞朵?璧风?笺??

杩?浜?????娴???寰?寰???В寮?浜虹?╁?ㄦ?猴????虫?ㄥ?ㄤ富绾垮?ф?????抽????

?ㄧ??ai)????涓?zhong)锛??や??峰コ涓昏?????????灞?锛???瑙?(jiao)涔??寸??????绾???涔?甯稿父???︿?娣昏?憋????虫??ず浜?涓荤嚎????????绉?渚ч?€??姣?濡?锛?涓?涓???浼间?璧风??yan)??绗????锛?濂?浠????戒?浠?浠????村????锛?????富浜哄??gong)??蹇???绉?娆叉??????灏?锛?????濂?ta)/浠?涓?涓讳汉???????镐技??????锛?浠???璁╄?浼?瀵逛富(zhu)浜哄???????╀骇???存繁(shen)????瑙ｃ??

???筹?涓?浜???浼兼???崇揣瑕?????????浜叉??锛?涔????藉?ㄥ?抽???跺?绘??涓轰汉?╄浆????????(hua)????

?磋?涓?姝ワ?涓?浜?瀵兼?浼??ㄤ汉?╁?崇郴涓??缃?????宸???????璇?В????琛ㄩ???浜插?????jian)??涓や汉锛????芥??????娣卞?荤?????撅?????浼肩??杩???(shen)?虫??瀵圭?????癸??村???藉?ㄥ??蹇?娣卞?(chu)??(you)????绉?绋?搴︾??榛?濂???渚?璧???杩?绉?????娴?????????锛???瑕???浠??缁?瀹¤?瑙?(jiao)?蹭??寸??姣?涓?娆?ci)浜????涓?涓??肩???浜ゆ?锛?涓?娆¤??????ヨЕ锛?涓??ョ?????(de)瀵硅?锛??藉???借?村????涓板???娼??拌???

?ㄦ??????????姜??涓??浜虹?╁?崇郴?存???冲?抽??瑕???璋???(he)璋???????锛?璋????ㄦ??涓???瑙?璋?锛?杩?绉?澶?(fu)?????崇郴缃?缁?锛?寰?寰???В寮?璋??㈢???抽??嚎绱€??涓?涓???浼煎?璇????╂??锛????芥???涓?????????瀵???锛?涓?涓?????ゅ?ㄥ???瑙??诧??村???芥?????＄???哥???抽??汉?┿????浠???瑕???杩?瑙?瀵?浠?浠???寸??浜??ㄦā寮?锛??绘?ㄦ???浠???????绔??哄????????

杩???IP璺?嚎??榄????ㄤ?锛?瀹?璁╃?靛奖涓???浜虹?╁??寰??村??绔?浣?????瀹?????浠????浠?浠?灏?(jiang)浠?浠??涓烘?ㄥ?ㄦ??(qing)????宸ュ?凤???????neng)澶???瑙?jie)浠?浠???蹇????ｆ??????????绾???浠ュ??浜烘?х??澶?????姣?涓?娆℃?????版?????颁汉?╁?崇郴??????娴???锛??戒豢浣?璁╂??浠??瑙??插缓绔?浜?涓?绉??存繁??杩??ワ??磋?戒?浼???dao)浠?浠?????????涔???

杩?涓?浠?浠?????ф??????瑙ｏ??存???(dui)浜烘?х??娲?瀵?锛?璁╂?涓?娆¤?褰遍?芥??涓轰?娆℃繁?ヤ汉蹇???????浣?楠???

绗?????IP璺?嚎锛??堕?寸嚎????浣????????哥??????

?ㄧ?颁唬??dian)褰?ying)??浜?涓???堕??jian)绾跨??杩??ㄨ?(yue)?ヨ???涓轰?绉???瑕???琛?biao)?版??娉?锛????朵腑?????????堕?寸嚎????浣???姝ｆ??shi)??寰????哥???︿???IP璺?嚎??瀹?瑕?姹???浠??峰?娓??扮???昏?姊崇???藉??锛??昏鲸????浜????????堕?撮『搴?锛?浠?????ず?????ㄦ?堕?寸嚎涓??????搞??

??(zui)甯歌??????堕?寸嚎??浣?(wei)????娉???????绾挎??xing)??浜?(shi)??锛?涔?灏辨????浜???????椤哄?琚???(da)涔憋???杩???????????绛??瑰????般??褰???浠????拌?绉???浜?缁????讹?棣?瑕???(de)浠诲?″氨???璇?灏???浜???(an)?ф?堕?撮『搴????版⒊??涓???????zai)杩?涓??绋?涓????浠???ke)?戒????帮?涓?浜?涔?????浼肩?????浜?浠讹?瀹???涓????????宠????锛?????锛?涓?涓???插?ㄤ???(tong)?堕?寸?圭??瑷?琛?锛????板??chu)???朵??????舵??锛?杩???ke)?芥??绀虹??浠????ㄦ?哄????浜?????锛?????(zhe)浠?????(cang)浜?(le)??浜?淇℃??xi)??

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